Wednesday, May 30, 2012

Polka Dots are in!

Air Power and rapid streams. Sailing ships and solar dreams
Shop this look for less at Apparel Valley!

Thursday, May 3, 2012

HOT TREND: Open Knit Sweaters and Tops for Spring 2012

We are loving the open knit sweater trend this Spring! We we inspired by a colorful post on WHOWHATWEAR's most recent blog. Check out what they suggest and get the 'look' for less at! Colorful Open knit sweaters

Jana Novelty Stitch Cacoon $77.50                 Icelandic Design Abbey Sweater. $19.99
Jana Novelty Stitch Cocoon- Black
Icelandic Design Clare Abbey Sweater Veiw it at Apparel Valley

Papillon Crochet Pullover $75                        Papillon Fine Gauge Cardigan $75

 Papillon Crochet PulloverPapillon Beaded Crochet Top- Black

Friday, March 2, 2012

Friday, February 10, 2012

Got Cabin Fever? Join us Tonight for a Fashion Show downtown!

Join us for 2nd Friday in Downtown Longmont on February 10th:

Downtown Longmont will come alive on February 10th at our 2nd Friday Cabin Fever themed night from 6-9pm. Get out of the house and enjoy a great evening downtown with special retail promotions, art gallery openings, Pecha Kucha Night at the Firehouse Art Center, and of course great dining throughout the district.

Also join us at 7pm for the 2nd Friday retailer Fashion Show at 372 Main (old Cayenne Kitchen building) featuring styles and accessories from our downtown clothing retailers. Step outside at 5th Ave and Main St. and see Fashion in Action to complete the evening.

See full press release below for more details:

Wednesday, December 14, 2011

Win Icelandic Design Accessories from Fashionista Cafe!

Ore you a fan of our Icelandic Design accessories?  Fasionista Cafe are giving you three days to win the Windsor Bomber or the Red Alpine Earmuff!

Entry form is on upper right hand side of their home page (click to go there now):


Saturday, November 12, 2011

Scenes from our event "Girls Night Out For The Cure"

Friday, (11-11-11) we co-hosted the lovely private shopping event "Girls Night Out For The Cure" with Stella & Dot independent stylist Chelsea Kuerbiss. 10% of sales went to Susan G. Komen for the Cure.

Tuesday, October 25, 2011

Vote For Us - We've been nominated "Best Design"

Apparel Valley's new store design, constructed by California Closets, has been nominated for October's "Best Design".

Please help us and our fabulous designer, Kristin Becker, win by voting for us on Facebook  

Thanks so much to California Closets Denver for all of their exquisite workmanship and timely installation.

The remodel for our first storefront works beautifully in our historic Downtown Longmont, CO building.

See more information on this contest at California Closets. 

Tuesday, October 4, 2011

Apparel Valley's 1st Brick and Mortar Grand Opening

Please join us for the Grand Opening & Ribbon Cutting of our clothing boutique, Apparel Valley. Previously Icelandic Design's sale location, Apparel Valley is a high end women's and gift boutique that will be open year round!

Yes!!! We carry Icelandic Design's entire collection! In addition, we have inspired brands from all over the world including CoVelo, Kial, Nomadic Traders, Renuar , Katherine Barclay and many more.

A ribbon cutting ceremony will be held:
6 pm on Friday, October 14
471 Main Street (near the corner of Fifth and Main)
We'll be celebrating during the downtown Longmont Art Walk.
Doors will officially open for business at that time.

We'll be featuring acoustic music by nationally acclaimed artist, Jon Jacobs, and complimentary wine & cheese tasting!

To preview whats "in store" visit:

If you "Check in " with Apparel Valley on Facebook while attending the Grand Opening you'll receive a special discount code good for both online shopping and in store!

Thursday, July 21, 2011

Exclusive Icelandic Design Pre-Sale

Apparel Valley is celebrating Icelandic Design's 30th Anniversary by offering an exclusive pre-sale for Icelandic Design's Fall/Winter 2011 collection! This collection continues the tradition of beauty and craftsmanship while using updated shapes and new fabrics to add style. It consists of four different lines: Metropolitan, Dottir, Nordic, Sport, and Newari.

Metropolitan- is geared towards the fashion foward boutique with a wearable, urban slant. Bold shapes and jaunty seaming are just some of the details that mark this year's Metropolitan collection. Anchored in boiled wool, textural interest is created with the use of stretch fabrics, tulle, and lace. Silhouettes offer a variety, from trim vests and jackets to asymmetrical and cascading collars, ruffles flourishes and curved fronts.

Apparel Valley's picks:

Dottir- grows in importance as a collection of ornamental opulence. Featured as the "jewel-box" of the Fall 2011 Icelandic Design line, each piece is a masterpiece in silhouette, construction, embellishment, and detail. Show stopping jackets and full length coats are adorned with beautiful buttons which serve as jewelry in their own right. Each piece has an historical yet modern feeling.

Apparel Valley's Picks:

Nordic- encompasses the proud heritage of Icelandic Design while offering a complimentary mix of casual outerwear and classic styling. Updated shapes paired with luxurious fabrics, stunning wool hand embroidery are focal points of the group. Lined, boiled wool jackets with applique and embroidery feature innovative takes on Nordic scrolls, flowers, and flourishes. Great new shapes update the traditional offering, while maintaining the details for which Icelandic Design is known. Old world jacquards and hand embroideries work seamlessly with updated fashion shapes in order to revitalize this pivotal group.

Apparel Valley's Picks:

Sport- fuses traditional elements with cutting edge style this season. Icelandic's beloved Nordic Fairisles and snowflake jacquards are done in vibrant pops of racing color mixed with black. Embroidered fleece is introduced, with accents of fur. The lined wool sweater is revived with a novel new take using oversized jacquards in fun hued yarns.

 Apparel Valley's Picks:

There are many more products from Icelandic Design as well as other brands on our website: