Thursday, July 21, 2011

Exclusive Icelandic Design Pre-Sale

Apparel Valley is celebrating Icelandic Design's 30th Anniversary by offering an exclusive pre-sale for Icelandic Design's Fall/Winter 2011 collection! This collection continues the tradition of beauty and craftsmanship while using updated shapes and new fabrics to add style. It consists of four different lines: Metropolitan, Dottir, Nordic, Sport, and Newari.

Metropolitan- is geared towards the fashion foward boutique with a wearable, urban slant. Bold shapes and jaunty seaming are just some of the details that mark this year's Metropolitan collection. Anchored in boiled wool, textural interest is created with the use of stretch fabrics, tulle, and lace. Silhouettes offer a variety, from trim vests and jackets to asymmetrical and cascading collars, ruffles flourishes and curved fronts.

Apparel Valley's picks:

Dottir- grows in importance as a collection of ornamental opulence. Featured as the "jewel-box" of the Fall 2011 Icelandic Design line, each piece is a masterpiece in silhouette, construction, embellishment, and detail. Show stopping jackets and full length coats are adorned with beautiful buttons which serve as jewelry in their own right. Each piece has an historical yet modern feeling.

Apparel Valley's Picks:

Nordic- encompasses the proud heritage of Icelandic Design while offering a complimentary mix of casual outerwear and classic styling. Updated shapes paired with luxurious fabrics, stunning wool hand embroidery are focal points of the group. Lined, boiled wool jackets with applique and embroidery feature innovative takes on Nordic scrolls, flowers, and flourishes. Great new shapes update the traditional offering, while maintaining the details for which Icelandic Design is known. Old world jacquards and hand embroideries work seamlessly with updated fashion shapes in order to revitalize this pivotal group.

Apparel Valley's Picks:

Sport- fuses traditional elements with cutting edge style this season. Icelandic's beloved Nordic Fairisles and snowflake jacquards are done in vibrant pops of racing color mixed with black. Embroidered fleece is introduced, with accents of fur. The lined wool sweater is revived with a novel new take using oversized jacquards in fun hued yarns.

 Apparel Valley's Picks:

There are many more products from Icelandic Design as well as other brands on our website:

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