Wednesday, December 14, 2011

Win Icelandic Design Accessories from Fashionista Cafe!

Ore you a fan of our Icelandic Design accessories?  Fasionista Cafe are giving you three days to win the Windsor Bomber or the Red Alpine Earmuff!

Entry form is on upper right hand side of their home page (click to go there now):


Saturday, November 12, 2011

Scenes from our event "Girls Night Out For The Cure"

Friday, (11-11-11) we co-hosted the lovely private shopping event "Girls Night Out For The Cure" with Stella & Dot independent stylist Chelsea Kuerbiss. 10% of sales went to Susan G. Komen for the Cure.

Tuesday, October 25, 2011

Vote For Us - We've been nominated "Best Design"

Apparel Valley's new store design, constructed by California Closets, has been nominated for October's "Best Design".

Please help us and our fabulous designer, Kristin Becker, win by voting for us on Facebook  

Thanks so much to California Closets Denver for all of their exquisite workmanship and timely installation.

The remodel for our first storefront works beautifully in our historic Downtown Longmont, CO building.

See more information on this contest at California Closets. 

Tuesday, October 4, 2011

Apparel Valley's 1st Brick and Mortar Grand Opening

Please join us for the Grand Opening & Ribbon Cutting of our clothing boutique, Apparel Valley. Previously Icelandic Design's sale location, Apparel Valley is a high end women's and gift boutique that will be open year round!

Yes!!! We carry Icelandic Design's entire collection! In addition, we have inspired brands from all over the world including CoVelo, Kial, Nomadic Traders, Renuar , Katherine Barclay and many more.

A ribbon cutting ceremony will be held:
6 pm on Friday, October 14
471 Main Street (near the corner of Fifth and Main)
We'll be celebrating during the downtown Longmont Art Walk.
Doors will officially open for business at that time.

We'll be featuring acoustic music by nationally acclaimed artist, Jon Jacobs, and complimentary wine & cheese tasting!

To preview whats "in store" visit:

If you "Check in " with Apparel Valley on Facebook while attending the Grand Opening you'll receive a special discount code good for both online shopping and in store!

Thursday, July 21, 2011

Exclusive Icelandic Design Pre-Sale

Apparel Valley is celebrating Icelandic Design's 30th Anniversary by offering an exclusive pre-sale for Icelandic Design's Fall/Winter 2011 collection! This collection continues the tradition of beauty and craftsmanship while using updated shapes and new fabrics to add style. It consists of four different lines: Metropolitan, Dottir, Nordic, Sport, and Newari.

Metropolitan- is geared towards the fashion foward boutique with a wearable, urban slant. Bold shapes and jaunty seaming are just some of the details that mark this year's Metropolitan collection. Anchored in boiled wool, textural interest is created with the use of stretch fabrics, tulle, and lace. Silhouettes offer a variety, from trim vests and jackets to asymmetrical and cascading collars, ruffles flourishes and curved fronts.

Apparel Valley's picks:

Dottir- grows in importance as a collection of ornamental opulence. Featured as the "jewel-box" of the Fall 2011 Icelandic Design line, each piece is a masterpiece in silhouette, construction, embellishment, and detail. Show stopping jackets and full length coats are adorned with beautiful buttons which serve as jewelry in their own right. Each piece has an historical yet modern feeling.

Apparel Valley's Picks:

Nordic- encompasses the proud heritage of Icelandic Design while offering a complimentary mix of casual outerwear and classic styling. Updated shapes paired with luxurious fabrics, stunning wool hand embroidery are focal points of the group. Lined, boiled wool jackets with applique and embroidery feature innovative takes on Nordic scrolls, flowers, and flourishes. Great new shapes update the traditional offering, while maintaining the details for which Icelandic Design is known. Old world jacquards and hand embroideries work seamlessly with updated fashion shapes in order to revitalize this pivotal group.

Apparel Valley's Picks:

Sport- fuses traditional elements with cutting edge style this season. Icelandic's beloved Nordic Fairisles and snowflake jacquards are done in vibrant pops of racing color mixed with black. Embroidered fleece is introduced, with accents of fur. The lined wool sweater is revived with a novel new take using oversized jacquards in fun hued yarns.

 Apparel Valley's Picks:

There are many more products from Icelandic Design as well as other brands on our website:

Wednesday, June 8, 2011

Cut loose for the Summer

Every woman needs to have those casual, comfortable, light clothing for their wardrobe, especially during those hazy summer days. That is why Apparel Valley is here to introduce you to Cut Loose.
Cut Loose is a native Californian brand that started in 1977, whose goal was to bring comfort and style in women's fashion. They want women to feel as good as they look. Their clothes are made of natural fibers (mostly cotton, linen, and cellulose-derived Tencel) and are garment dyed in their San Francisco manufacturing facility. Their mantra- "It’s not about size—it’s about spirit. It’s an invitation to laugh, leap, and play. And to truly cut loose!" 

At Apparel Valley, we selected several styles for you to choose from so you can cut loose for the summer...

The 3/4 Sleeve Cropped Jacket from Cut Loose is the epitome of "weekend casual chic". Dress up or dress down with by wearing it with a t-shirt and jeans or by accessorizing.

The One Button Cardigan from Cut Loose is fantastically versatile, timeless and flattering piece. The cardigan is a linen sweater knit which means you will have the appearance of a cotton knit cardigan with the durability of linen. Its flattering shape will pair with any dress, top or bottom in your closet. Try wearing it with other Cut Loose items or with our lovely dresses from Adore. Available in white and feather grey.

The 3/4 Sleeve Button Jacket from Cut Loose is a lightweight linen crop jacket. Features shell button details around the collar. Perfect for a semi formal gathering or over a nice dress. You are sure to look chic in this jacket.

The Drawstring 3/4 Sleeve Linen Jersey is the classic white blouse every women should own. Elegant, durable and beautiful, this piece is a staple for balancing your wardrobe. Pair with your work attire or wear alone for a clean, fresh look. Features drawstrings at the sleeve for a feminine touch.  100% Linen, meaning it will continue to become softer and more durable the more you wash it. You will love this piece for years to come.

The 3/4 Sleeve Tuck Front Tee from Cutloose is a must have garment. Splendid under your favorite jacket or by itself. Can be worn dressy or casual. Contains the comfort of cotton and the moxie of linen. Available in scrumptious summer colors such as Hydrangea, Viola, Peony and Peri.

The Swing Dress from Cut Loose is the most versatile piece from this collection; making this tunic a travel-wear essential. Toss it in your luggage and enjoy how easily you can transform it into several easy-to-wear, attractive outfits. Wear it casually with a pair of leggings and flats. Belt it and pair it with your favorite earrings and slacks for a dressier option. Available in earth inspired tones such as gladiator, cactus and hydrangea. Features two pockets so you can leave you purse behind. The cotton linen blend makes this fabric durable so you know it will last for many years, and yet it is easy to care for.

The Cargo skirt from Cut Loose is relaxed, classic and comfortable. An ideal casual wear piece, this skirt is perfect for traveling and active lifestyles. Features a button pocket so you can carry what you need and leave what you don't behind. Expect longevity from this linen-cotton blend; durability from the linen and flexibility from the cotton. Features a drawstring waist.

Check out our website: for our Cut Loose selection and other spring items!

Friday, May 27, 2011

Peruvian Belts

Accessorize your next adventure with a beautiful, hand-woven, hand-embroidered belts by Tikanchay in Peru. Over the centuries, Peruvian embroidery and weaving has earned the reputation of being some of the most intricate and highest quality in the world. Your purchase supports the livelihoods of the women in Peru who make these belts, and helps preserve their cultural arts.  To ensure that these products were made ethically, Apparel Valley worked directly with the artisans and producers to ensure that they are paid fairly for their work, and that each product is made in accordance with Fair Trade guidelines.
Made out of 100% wool with a pewter belt buckle. We have four different color selections so mix-and-match them with your outfits, they make a great staple piece for your wardrobe.
*Click on any of the images to be directed to our website so you could purchase or read any more information on our Peruvian belts

Black Handmade Peruvian Two-Tone Vine Belt - $59

Green Handmade Peruvian Two-Tone Vine Belt - $59

Blue Handmade Peruvian Tulip Belt - $59

Black Handmade Peruvian Tulip Belt - $59

Friday, May 20, 2011

Adore Spring/Summer Collection

Adore's Spring/Summer collection for 2011 is something you cannot miss. Ladies, this is the time to bring out the girl in you, wear your chiffon dresses, bring some color into your look, and enjoy the lovely weather! At Apparel Valley, we selected stunning dresses and vests from Adore that will brighten up your wardrobe and spring and summer wardrobe.

*Just click on any of the pictures to be redirected to our website so you could purchase or read any more information on our products.

Floral Chiffon Sleeveless Dress from Adore - $58
What screams "SPRING" better than floral? This dress is perfect for the sunny days when you are going to have brunch with friends, go to the park with your family, or even for a day of pampering yourself :)

Black & White Chiffon Sleeveless Dress from Adore - $58
With the black & white print, I see this more as an evening dress. Imagine yourself in this for a dinner date with your husband or a night in the town with your friends. You can pair it with a nice black cardigan or tights/leggings.

Purple Chiffon Sleeveless Dress from Adore - $58
The purple in this dress really shows off the intricate petal detailing which makes this piece so unique. We see this as a summer vacation dress which you can wear walking along the beach, having lunch with the family, or a warm evening on a boat.

Black Capsleeve Dress from Adore - $58
The ultimate little black dress from Adore. This dress falls just the way your body wants it too, emphasizing your body type with precision. Subtle ruffle details at the sleeve for interest

Brown & White Tunic from Adore - $70
The flattering neck line, 3/4 sleeves, and ethnic print makes this a summer "must-have". It can be worn as a dress, as a tunic with pants or leggings, and even as a beach cover-up!

The next three pieces are the hand-painted vests from Adore. With their exquisite detailing and creative patterns, these pieces are an optical treat. The braiding around the neck gives subtle texture and shape without being too heavy and the vibrant colors and patterns will turn your outfit from blah to riveting!

Black &White Hand-Painted Vest from Adore - $98

Turquoise Hand-Painted Vest from Adore - $110

Pink Hand-Painted Vest from Adore - $110

Check out our website: for our Adore selection and other spring items!